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Post-Production Editing

(The links provided here are done so without any compensation from the vendors and are not an endorsement of any kind.  They are simply links to products that I have used or have read about)

Choosing an Editor

So you have all of your footage shot and want to make a nice video.  There are a wide range of editing software that is available to day ranging from free to $1000s. Choosing an editor depends on a few things.  One is your ability to use the application.  If you are looking to create a quick video and do not have the time to sit down and learn a system such as the Adobe Premiere Pro, then maybe a more drag and drop approach will be better.  For that there are a large range of free and inexpensive editors.  Now what is an editor.  That has changed with the introduction of the non-linear editing system in the late 1980s.  Going digital allowed us to move beyond the tape editing that was basically cuting out the source content and recording it in a linear track on tape.  Now we can have layers of content from video to graphics to special effects added and removed with ease and all within a single editing application.  You may want to fly in a logo or add an explosion effect, not you can do that with ease and in many cases for free.

 

Free Editors - Are They Worth The Price

Today you can use a wide range of applications including cloud services to edit your content from any device from anywhere.  The cost of entry into editing has come done greatly where even your smartphone can be used to not only edit but also be your camera and microphone.  But in some cases having a workstation with a NLE is the only option.  Determining which software you go with depends on the type of work you will be doing and the budget.  If you are editing a school play and are only going to do one or maybe a couple and have no budget then going with a $10,000 editing suite is not an option.  Here are some budget friendly options.

If you are just starting out you can try several NLEs for free.  Below are a list of them.  Both Media 100 and DaVinci Resolve are professional editing systems while iMovie is for personal projects.  But all have the basic functionality and can be used to produce great videos.  Here is an example of a project done in one of these editing systems.  

Media 100

macOS only
https://www.media100.com

DaVinci Resolve

Windows, macOS, Linux
https://www.blackmagicdesign.com

iMovie

iOS
https://www.apple.com/imovie/

Filmora

Windows , macOS $49.99
https://filmora.wondershare.com/video-editor/

 

Going with a free editor can actually work to your benefit.  Many of these are fully functional and you can actually create some great products from them. What is great about them is that you can try them out and see which one works best and you are only out the time it takes for you to work on them. And if you find that you are needing more advance tools such as multicamera editing then you can always step up to the professional software from Adobe  Apple  Avid, Blackmagic and Vegas.   These are usually product suites that include tools for audio, graphics, special effects, editing, color correction and authoring of DVD and Blu-ray.  The industry is going towards subscription based services but you can still purchase Final Cut Pro and DaVinci Resolve at a reasonable price.  I personally use Adobe Premiere along with After Effects, Photoshop and Illustrator.  

 

Training

Most of the editing packages will have some tutorials available and YouTube will have a bunch of videos from people that use the systems.  Play around with these systems will any footage that you shoot or grab some stock content and try out the systems.  While they may look very complicated in the beginning, once you start using them you will find that they all function about the same.  There are also several podcasts available that focus on post-production for novices and professionals.  These are great sources of information.

 

 

Post-Production Setup

(The links provided here are done so without any compensation from the vendors and are not an endorsement of any kind.  They are simply links to products that I have used or have researched about)

Building Your Workstation

Selecting the right equipment to build your workstation is critical.  You want to select the equipment that helps you accomplish your finished product with a workflow that makes it more efficient.  In addition there are different variables that will determine what equipment you have including the workspace, budget and the type of work you will be doing.  Here are just a few things about the equipment choices.  Usually for more professional systems a system integrator will be involved to work on the construction of the room and build a custom workspace with the gear needed, but for the home user this is usually not the case.

 

Windows, macOS or Linux - Selecting an OS

Selecting an OS is one of the first things in determining which editing tools you will be using.  If you have an iPad you will probably use iMovie since it is pre-installed, but if you have a Windows PC then your options are going to be different.  Editiors today are called NLE or Non-Linear Editing.  This basically means that you can start anywhere on your project, move clips or segments around as needed and continue adding or removing content.  The systems previous to NLE were basically a player and a recorder and you started at the beginning and worked your way to the end.  Any changes in the middle would require redoing a lot of the work or duplicating that content to another tape which would reduce the quality of the image.  NLEs allow for greater flexibility.  For the most part all NLEs work on the same premise, but have different user interfaces and for the more advanced systems a greater amount of features.  Both of these should be the fastest that you can afford.

You can do a lot of this work from your mobile device as both iOS and Android platforms offer a lot of low cost options for creating content and both platforms tend to have good images from their cameras.  Add a stablizer and a microphone and you can have a complete production and post-production system in your hand.

 

How Important is the CPU

Next is what components do you need.  Will a 20-core processor run your NLE faster than an 8-core processor?  You may think that having more cores and speeding your money on the processor is the key, but in reality most applications do not take advantage of the multiple cores pass 8.  If you are looking to spend $7000 on a nice iMac Pro then the 3.0GHz Intel Xeon W is the sweet spot.  For a Windows PC look towards the AMD Ryzen™ Threadripper™ with 8-cores would be of similar performance.  More cores in a processors does not mean that your apps will run faster or you can do more things.  When dealing with more the 10 cores on a processor or even dual processors, a lot of the performance depends on if the applications can take advantage of those additional cores. The rule of diminishing returns will take affect usualy after 10 cores.  Most of the consumer level post-production applications will not and even some of the pro apps can only work with upwards of 8 cores.   I would recommend going with a 6-10 core CPU and save your money on fast memory and adding a eGPU.  

 

Storage and More Storage

The amount of storage that you will need per a project will vary.  I have had projects that required less than 100GB, but for most of the school plays I have been around 1.5 TB per play at 1080p.  If you are looking to work in 4K or higher then your storage will be at least 2x greater.  In addition to the amount of storage you will also want to work with fast storage to reduce the amount of time it takes to complete your project.  It would be great to have a system with a 20TB SSD with blazing fast speeds but for most of us the cost is beyond our means. Samsung introduced their 4TB SSD with a price of $1900 so for $9500 you can build a 20TB storage solution with RAID for around $15,000 with the NAS.    For most of us having our OS and applications on a smaller SSD and maybe an SSD as a scratch disc would be fine.  For the additional storage I would suggest a NAS or external drive system.  I currently use G-Technology 4TB Thunderbolt for my current project storage and an OWC dual disc enclosure with 8TB of storage.  In addition I archive content to a QNAP NAS. 

Do not forget the optical drive.  While this is usually a standard item with a Windows PC, any of the iMac or Apple laptops do not come with this option.  I elected to go with a OWC enclosure and install a LG Blu-ray burner.  I matched this with the same drives in my Blu-ray/DVD duplicator system.

 

Graphic Cards and something called eGPU

The next thing that is as important if not more now days is the graphic card.  Sure you can use the integrated graphic system that shares resources with the PC or go with a dedicated card with a fast GPU and memory.  In addition most new systems support external graphic cards or eGPU to provide additional processing power.  These are usually an enclosure with one or more slots for the graphics cards to be installed.  Many of these allow you to install your own graphic cards and upgrade when needed.  Normally these are attached to your workstation using a high-speed connection and do not always attach to your display. Some of the applications will take full advantage of these eGPUs but you will need to check with both your hardware and software to see if it is supported.  Blackmagic Design introduced their first eGPU and for $699 you get a good graphic card, both USB 3.0 and Thunderbolt 3 ports along with a HDMI 2.0 connection for monitoring up to 4K.  This would be a great starter system, but it is not currently upgradeable.  If you are looking to build a fast system that will be used for graphic intense operations such as video games, graphic design, video or even 3D rendering then I would highly suggest looking into the eGPU.  

 

Monitor and More Monitors

Another important component is the monitor.  For a lot of editing suites you will see multiple monitors being used with a single system.  This allows you to have more resources available to you at a glance.  You can be working on the editing timeline and have a second monitor showing the program monitor and then another monitor showing the waveform or running a graphics program.  The setup of the monitors is a personal choice as is selecting the type.  It is important that you have at least one screen that will show your project in the same resolution that you are rendering to.

 

Audio

For any video project audio is key.  You can have poor video and as long as your audio is great people will view it.  Just remember through out your project, spend time and money on your audio.  Most systems will come with built in speakers or maybe small desktop speakers or a speaker bar.  I would highly recommend upgrading your audio with pair of studio monitors (speakers) and a nice set of headphones.  With either one you will want to have a set that is of high quality with true sound.  I personally run two Samson BT4 monitors that are powered.  They were the largest that I could fit on my desk and still have them set equally apart to create the sweet spot that I work in.  In addition I have a set of Sony MDR-V6 headphones for detail audio work and also working at night so I do not wake up my family.  The Samson studio monitors are nice for my home system and at $129 for the pair they are very inexpensive.  I do not have any sound enhancements in my room so going with a higher quality monitors like the Neumann KH 80 ($499 each) or the ATC SCM25A ($8,000 pair) did not make sense. 

As I mention I use the Sony MDR-V6 and have been using this model since the late 1980's and have found them to be very reliable in sound reproduction.   I usually recommend staying away from Bose or Beats headphones but there are great headphones available from Audio-Technica, Sennheiser, AKG and Shure among many others.  You should try these on to see if they adjust to your ears and fit comfortably.  I have been able to wear my headphones for all-day sessions and not have any ear soreness.  You can also add an amp for the headphone but I usually go direct from my PC audio.  In addition I have a regular TV display that I use for checking audio during post production. 

 

Keyboards and Control Surfaces

Finally the keyboard.  For a lot of the NLEs there are shortcuts that you use to control the system.  In many cases the same keys are used with all of them such as the space bar to start and stop.  There are key overlays and special keyboards for the NLE that are color coded and marked with the shortcuts.  In additional I would recommend at least a jog shuttle like the ShuttleXpress.  This will allow you to jog or move the video frame by frame or multiple frames either way and have some buttons to perform tasks such as cut or paste.  If you are looking to utilize the colorizing feature the NLE then there are control panels that will usually feature rolling balls, toggles and faders.  All of these functions can be accomplished using a mouse or keyboard, but these control surfaces help streamline the process.

 

To Duplicate or Not To Duplicate

If you are going to be making just a couple of disks then using the optical drive on your system will be fine would be fine.  If you are making multiple disks and have multiple projects then either contracting out the duplication or purchasing your own is an option.  I have a ProDuplicator Blu-ray system that allows for me to burn 3 discs at the same time and usually under 30 mins regardless of it being a DVD or Blu-ray.   I will duplicate the content using professional grade blank media to reduce the number of failures.  The last two runs I have made the failure rate was 0% and both had runs of 200 discs each.  Do expect to have some failures during the duplication process and adjust your purchase of blank media to reflect this and also for testing of the master copy.

Website Projects

We started building website in the late 1990's and moved quickly to content management systems when PHPNuke was released.  Before sites were managed for the most part page by page.  For larger sites this caused issues when adding or modifying content.  The invention of CMS allowed for larger site to be more managable and allow for more admins to make changes to the website.  Today we still have some sites that are still created in simple single or small sites that do not warrant the use of CMS, but about 98% of the sites I work on are CMS.  

We believe in using opensource software such as PHPNuke, or our preference now is Joomla, but we do work with WordPress and custom sites such as Squarespace.  On occassions we have to work with Microsoft's Sharepoint but we really prefer using the opensource systems.  Below are a few of the sites that we have worked on over the years and many of our customers have been with us for over 10 years and we still manage their websites.   

Some of our websites are very large with multimedia files and pages of content and then we have others that only server a couple of meeting agends and documents.  We treat them all the same and for the most part the below sites are maintained by us which includes keeping the sites secured with regular patching and migration to newer code when needed.  Our hosting fee is very reasonable and includes the security patching.  Migration to newer code can have additional costs but usually only require a couple of hours to implement.  

Cure Breast Cancer

We have been working with Cure Breast Cancer, Inc since 1998 and have developed several website designs along with graphic packages and presentations.  Below are a few of the projects we have worked on.

 

Logo

Over the years we have updated the logo twice with the current design shown below.  

 

Website

We are currently on the 4th generation website design.  The site utilizes a content management system (CMS) which allows us to update the design without having to redo every page on the site.

 

 

Posters

For various events we will produce posters to be displayed.  Here are a couple of examples.

 

Business Cards

This design was used to customize the Kaiser Permenante business card for the breast cancer department.

 

Stamps

While the original stamp was designed by Ethel Kessler and released on July 29, 1998, we have worked on several international versions as part of the Global Journey program.

 

Presentations

This presentation was designed to help countries launch the postage stamp localy.

Our Services

We charge based on the hour or project depending on the project. 

  • Computer Services
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  • Logo Design
  • Business Identity Packages 
  • Website Services
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  • Design with hosting available including email
  • CMS based design
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  • Video Services
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  • Post Production
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